SEO Terms Every Designer Needs to Know About
Search Engine Optimisation (SEO) makes a brand visible by achieving better search engine rankings. A web designer closely works with an SEO expert to optimise their content strategy.
Each search engine has their own web crawlers/spiders that crawl the web to read and collect content, this is then put through their complicated search engine ranking algorithms to see the site is worthy of better rankings.
Web Designing and SEO goes hand in hand, SEO-friendly websites have many factors that contribute to its success. One important element a web designer should know about is making the site responsive, meaning it should fit on any device and orientation. A good web design is meaningless if it’s ranked poorly in the search engine result pages (SERPs).
If your website looks good and works well on different devices, you will already be miles ahead of most competition. Building an SEO-friendly website requires a structured approach and a well-executed strategy, the site should incorporate the following points: design, responsiveness, content, icons, logo design, landing page/squeeze-page, a good blog and so on.
Here are few SEO terms that a designer needs to know about:
SEO Keywords: These are the keywords and phrases in your web content for the people to find your sites on the search engines. These are the main elements of SEO basics and using them in your web content will help you connect with potential clients/sales.
Usage of Keywords: There must be an optimum quantity of the keywords in your website content. Excess use of keywords could flag up attention with the search engines and your site may get penalised.
KCI: KCI is Keyword Competitive Index that measures the keyword searches for a particular keyword to demand in the competition. The ideal situation is to look for a keyword or keyword phrase that has a high search volume and a low competition factor.
Longtail Keywords: These types of keywords are normally over three words. They are specific keywords that generally have less competition. As the competition is low, you may find you also rank for LSI keywords (Latent Semantic Indexing).
Meta Description: The Meta Description is a 160 character snippet that summarises a page’s content. Optimising a search engine is a significant aspect of on-page SEO because the search engines show the Meta description in search results for particular phrases in keywords.
Characteristics of a Good Meta Description:
The 160 characters of a Meta Description is the summary of your entire content so it must, Match the web content. Must have the focus keywords. It must be unique and contain rich snippets.
301 Redirect: It is a way to redirect a visitor to another page.
ALT Text: Images cannot be read by the search engines, we use the ALT Tag which allows the search engines to read a description of an image.
Latent Semantic Indexing (LSI): LSI keywords compile all related words and associated groups in the content. What search engines do is, identify the particular keywords and similar words related to that keyword. You may find you rank for keywords you haven’t even targeted.
Measure Your Results:
After your website has been designed, Check its performance with Google Analytics and download the custom reports that show the traffic received from Google’s organic search and show its overall performance.
Keywords, Key Phrases, and Key Terms:
Keywords are the core element of SEO. The crucial step for an SEO campaign is choosing the right keywords to optimise your site. The first thing is to come up with keywords that best describe the content on your site.
So wrapping it up, SEO and Design should be worked side by side, a designer needs to incorporate SEO as well as aesthetically designed pages to capture a visitor’s attention and help the site’s ranking. Understanding the basics of SEO is something a designer should know even if he works alongside a marketing expert.
About Carissa Melvin,
Carissa is a young digital marketer who works at a design company in Dallas. With an interest in writing, she has been guest blogging for graphic design, marketing, and web design blogs. She puts in a massive effort to deliver great and informational content that helps the reader. We hope you enjoyed the read, if so please feel free to share.